THE FRESHEST ORANGE JUICE

Each day, 155 billion litres are sold everyday in the world (Half in Europe). And consumers are particularly fond of fresh juices. The problem is that Intermarché’s urban target don’t have the habit to buy their fresh juices in supermarkets. That’s why Intermarché, the 3rd French retailer, launched the campaign “The freshest orange juice brand”, to prove to this target that a chain of supermarkets could provide the freshest and the best orange juice ever (freshly squeezed orange juice without additives).

That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made.

AWARDS

CANNES LIONS
Gold - Direct
Silver - Direct
Silver - Promo & Activation
Bronze - Design
Bronze - Direct
Bronze - Print and publishing
Bronze - Print and publishing
Bronze - Promo & Activation
Shortlist - Promo and activation
Shortlist - PR
Shortlist - Design

D&AD
Graphite - Integrated & Innovative Media
Wood - Direct Product & Service
Wood - Best Product Launch

CLIO AWARDS
Silver - Design
Silver - Integrated

EUROBEST
Gold - Design
Gold - Promo & Activation
Silver - Direct
Silver - Promo & Activation
Bronze - Direct

NEW YORK FESTIVAL
First prize - Use Of Activation & Engagement
Second prize - Environmental Design
Third prize - Products & Services
Third prize - Integrated/Mixed Media

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